Gene Pool isn’t another piece for the pile. It’s the complete foundation — the world’s most advanced DNA methodology, a proven six-figure framework, and five sellable kits included with your enrollment so you cover your investment before you even finish certifying. New coaches are closing an average of 10 packages in their first month.
Watch the Master KeyA free 30-minute training. See if Gene Pool is the right fit for where you’re going.
See It For Yourself
A walk through exactly what you deliver, what it costs, and how the math works — from the coaches already doing it.
The Real Problem
You’ve invested in yourself — the credentials, the drive, the genuine desire to help people get results. And yet the business still doesn’t reflect what you’re capable of. Your calendar isn’t full. Your income doesn’t match your expertise. Somewhere along the way you started wondering if the problem is you.
It’s not. The coaches inside Gene Pool came from every background — nutrition, functional wellness, life coaching, and beyond. What they shared was simple: they were ready for the one layer that made everything else finally work.
The Foundation
Every other test you’ve ever used is a moving target. Blood labs. DUTCH panels. HTMA. Stool testing. Run any of them ten days apart and you get ten different results — you’re always chasing a snapshot, never the source.
DNA doesn’t change. Ever. One cheek swab gives your client a lifetime of data — a permanent instruction manual for their body that works for every session, every protocol, for the rest of their life. It’s the master key that makes every other tool you already use more precise.
And unlike every other genomics platform — most scan 5 to 125 markers — Gene Pool analyzes 500+, delivered in a red, yellow, green scoring system that anyone can read at a glance. Complex data. Kindergarten-simple delivery. You stop second-guessing yourself mid-session. Your clients stop getting generic answers. That’s not just a better tool. That’s a completely different practice.
Inside the Report
ReportOne cheek swab. A lifetime of insights. Tap each category to explore what your DNA reveals about how your body actually works.
This is nutrigenomics in action. Optimize your metabolism, heal your gut, and drop the diets that don't work so you can learn what's most efficient for YOU. Discover which foods work best, potential food sensitivities and triggers, ideal macro ratios, fat digestion and preference, appetite and satiety, and sugar-craving insights.
Insights include
Address micronutrient needs, vitamin conversion, gut health, and absorption. Ditch the random multivitamins and learn how you can save money by streamlining only what you need most.
Insights include
This category alone can save you a small fortune if you're navigating complex signs of distress. Sometimes success is less about controlling input and more about optimizing detox and output. Identify the details of multiple phases that impact hormonal balance, toxic load handling, cellular aging, and repair.
Insights include
Ready to sleep like a baby? Or just wish you could chill out? Identify areas of support opportunity with your brain-chemistry propensities and your most effective interventions.
Insights include
Work SMARTER, not harder. Optimize your activity plan and overcome metabolic hurdles with insights on your preferences and inherent responses to different approaches to wellness.
Insights include
Beyond the blood and urine labs that change ALL the time, your genetic hormone insights can show you the fastest path to optimization. Additional labs can be helpful, but most often aren't necessary to get even better, longer-lasting results.
Insights include
Six categories. 500+ genetic markers. One test, one time — a lifetime of insights.
What It Means For Your Income
The average health coach trades hours for a few hundred dollars a session, then grinds to fill the calendar all over again the next month. Gene Pool coaches deliver one DNA-based result — a 70-page personalized protocol their client can’t get anywhere else — and price it accordingly. Fewer clients, less of your time, a premium offer.
Your enrollment even includes five wholesale, sellable kits, so the certification can pay for itself before you finish it. The full math — what coaches are charging and closing in their first month — is the best part of the training.
What Our Coaches Are Saying
We hand you the most advanced DNA methodology in the world — and then we teach you the offer and the systems to build and market a premium coaching practice around it, one that converts in your sleep. You don’t just finish certified.
You finish obsessed with the offer you’re selling.
The woman behind the science
Lindsey Strong is a biohacking and longevity expert specializing in functional genomics, epigenetics, peptide therapy, and practitioner training — and the founder of The Designer Genes® Co.
After spending most of her life battling obesity, chronic illness, hormonal chaos, migraines, and food sensitivities — and spending thousands on specialists, protocols, and tests that led nowhere — Lindsey discovered functional genomics. For the first time, everything connected. Her DNA held the answers her doctors never found.
That discovery became a mission.
Today, Lindsey helps women over 40 stop guessing and start building wellness strategies rooted in their own biology. Through Body by Design®, her signature DNA testing service analyzing 500+ genetic markers, she's helped thousands of women reclaim their energy, balance their hormones, and finally feel at home in their bodies.
She's also the creator of Pep Squad, a peptide education platform built by a woman, for women — and the Gene Pool Certification, training the next generation of wellness practitioners to lead with genomic precision.
Lindsey is a double-certified Holistic Nutritionist, advanced-certified Epigenetics Human Potential Coach, and holds certifications in NLP, EFT, Emotion Code, and Kundalini Yoga and Meditation. She's based in New Orleans, powered by data and driven by a deep belief that your body isn't broken — it just needs the right manual.
Gene Pool is an independent certification. You set your own prices. You keep your own clients. Everything you build inside this program is yours — your brand, your offers, your business. We hand you the most advanced DNA methodology in the world and the framework to monetize it.Your business, your vision.
Learn how this program gives you the expertise and the systems for a foundationally functional, profitable premium coaching practice.
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